How to Leverage Expired Domains to Find the Perfect Available Domain
Introduction
With millions of domains already registered, finding a unique and available domain name can be challenging. However, expired domains offer an alternative route to secure a domain with potential SEO benefits, existing traffic, or an appealing name. In this guide, we’ll explore how to use expired domains as an effective strategy for finding available names, along with tools and tips to maximize your search success.
What Are Expired Domains?
Understanding Domain Expiration
Domains are typically registered for one-year periods, with the option to renew annually. When a domain owner does not renew their registration, the domain eventually expires and becomes available for re-registration. Before being released to the public, expired domains go through a redemption period and then an auction phase, where interested buyers can place bids.
The Value of Expired Domains
Expired domains often retain backlinks, traffic, and, in some cases, search engine authority. Acquiring an expired domain with these features can give your website a boost in visibility, especially if the domain name aligns with your brand. Additionally, expired domains can sometimes feature short, memorable names that would be difficult to find through standard availability searches.
How to
1. Use Expired Domain Marketplaces
Several online marketplaces specialize in expired domains, making it easier to browse and filter through available options. Popular platforms include ExpiredDomains.net, GoDaddy Auctions, and NameJet. These websites allow you to search for expired domains by keywords, age, traffic, backlinks, and more, so you can find names that match your brand goals.
2. Leverage Domain Auction Sites
Domain auction sites like GoDaddy Auctions and Sedo list domains that are nearing expiration or have recently expired. Users can bid on these domains, and the highest bidder secures ownership. Auctions can be competitive, especially for high-value domains, but they also offer an opportunity to acquire premium names.
3. Set Up Backordering for Specific Domains
If you have a specific domain in mind that’s nearing expiration, consider setting up a backorder with a domain registrar. Backordering places a reservation on the domain, and if it becomes available, the registrar will automatically attempt to register it on your behalf. Backordering services are offered by registrars like GoDaddy, Namecheap, and Dynadot.
Evaluating the Quality of Expired Domains
1. Check Domain Authority and SEO Metrics
One of the main benefits of acquiring an expired domain is the potential SEO value. Tools like Moz, Ahrefs, and SEMrush can help you evaluate a domain’s authority, backlinks, and overall search visibility. Look for domains with a high domain authority, quality backlinks, and minimal spam scores to ensure it will positively impact your SEO strategy.
2. Review the Domain’s History
Checking the history of an expired domain is essential to avoid domains that may have been associated with spammy or irrelevant content. Tools like the Wayback Machine allow you to view archived versions of websites, providing insights into past content and brand associations. Additionally, WHOIS history tools can reveal changes in ownership, which may indicate the domain has been frequently traded or used for temporary purposes.
3. Assess Existing Backlinks and Traffic
Expired domains with existing backlinks can boost your website’s SEO by passing authority from established links. However, it’s important to review the quality of these backlinks. Avoid domains with a large number of low-quality or spammy links, as they may negatively affect your SEO. Look for domains with organic traffic from relevant sources, as this can help drive users to your new site.
Top Tools for Finding Expired Domains
1. ExpiredDomains.net
ExpiredDomains.net is a free platform that lists expired domains and offers advanced filters, including TLDs, language, backlinks, and age. This tool is useful for users looking to conduct detailed searches and identify domains with SEO potential.
2. GoDaddy Auctions
GoDaddy Auctions is a marketplace where you can bid on expired domains listed for auction. The platform allows you to view metrics like traffic estimates and bid history, making it easy to gauge a domain’s value. GoDaddy also offers backordering services, which can help you secure a domain as soon as it becomes available.
3. NameJet
NameJet specializes in expired and premium domain auctions, featuring high-value domains and niche TLDs. The platform provides auction insights and past sale prices, which can be helpful for gauging the competitiveness and potential value of a domain.
4. SEMrush Backlink Audit Tool
If you’re interested in an expired domain for SEO purposes, SEMrush’s Backlink Audit tool can help evaluate the quality of the domain’s existing backlinks. The tool provides insights into link sources, anchor text, and potential toxic links, allowing you to make an informed decision.
Using Expired Domains for Branding Opportunities
1. Find Short and Memorable Names
Expired domains often include short, brandable names that would be challenging to secure through traditional searches. A short, memorable name enhances brand recognition and can give your business a professional edge. Browse expired domain platforms to find options that are concise and align with your brand’s identity.
2. Secure Niche-Specific Domains
Expired domains are an excellent way to secure niche-specific names that are relevant to your industry. For example, a health and wellness website may find an expired domain that includes keywords like “fitness” or “wellness,” making it easier to target an audience already familiar with those terms.
3. Capitalize on Geographic Domains
Local businesses can benefit from expired domains with geographic relevance, such as city or country-specific names. A real estate agency in New York might look for expired domains like “NewYorkHomes.com” or “NYRealEstate.com” to attract local customers and improve local search visibility.
Tips for Securing and Managing Expired Domains
1. Act Quickly to Secure High-Demand Domains
High-value expired domains are in demand, so act quickly if you find one that fits your brand. Be prepared to bid competitively in auctions, and consider setting up alerts for new listings that match your criteria. Acting promptly increases your chances of acquiring a valuable domain before others do.
2. Set Up Redirects if Rebranding
If you’re using an expired domain as part of a rebrand, consider setting up 301 redirects from your old site to the new domain. This ensures users are directed to the correct site and preserves any SEO value or traffic from your previous domain.
3. Maintain the Domain’s Quality
After securing an expired domain, monitor its backlink profile and traffic to ensure quality remains high. Use SEO tools to regularly audit the domain and disavow any harmful links that may affect its reputation. Maintaining quality helps you retain the domain’s SEO benefits and prevent potential penalties.
Potential Challenges When Using Expired Domains
1. Risk of Spam History
Some expired domains have a history of spammy content or black-hat SEO tactics. This can negatively impact your website’s SEO if the domain has been penalized by search engines. Conduct thorough research into the domain’s past to ensure it aligns with your brand’s values and quality standards.
2. Higher Costs for High-Value Domains
Popular expired domains with desirable keywords or strong backlinks may come at a premium. Be prepared to pay more for high-value domains in competitive niches, especially in auction settings. It’s essential to weigh the potential benefits of the domain against the cost to determine if it’s a worthwhile investment.
Conclusion
Expired domains present a valuable opportunity for businesses and individuals looking to secure unique, SEO-boosting, or brand-relevant names. By leveraging marketplaces like ExpiredDomains.net and GoDaddy Auctions, and using tools to evaluate a domain’s authority, backlinks, and history, you can find an expired domain that aligns with your brand’s goals. With careful research and quick action, you can use expired domains to build a strong online presence and enhance your website’s performance.