Steps to Take When Your Desired Domain Name is Unavailable
Introduction
Finding the perfect domain name is an exciting part of establishing your online presence, but it’s not uncommon to discover that your ideal name is already taken. When your preferred domain name is unavailable, it may feel like a setback, but there are several ways to navigate this situation. From considering alternative names to contacting the current owner, this guide covers practical steps you can take to secure a domain that aligns with your brand, even if your first choice isn’t available.
1. Check for Similar Alternatives
Using Synonyms or Slight Variations
If your ideal domain name is taken, start by considering similar alternatives. Adding or modifying keywords, using synonyms, or even changing the arrangement of words can help you find a similar, available option. For example, if “bestcoffee.com” is taken, try variations like “bestcoffeeshop.com” or “yourbestcoffee.com.” Using creative language and alternative keywords can still communicate your brand while distinguishing you from the existing domain.
Consider Adding Prefixes or Suffixes
Adding short prefixes or suffixes to your desired name is another way to keep the essence of your brand without significantly changing the name. Common prefixes include
2. Explore Different Domain Extensions
Beyond the .com Extension
While .com domains are the most popular, hundreds of other TLDs (Top-Level Domains) may offer the perfect alternative. Extensions like .net, .org, .co, .io, and .store provide flexibility and can often be more affordable than .com domains. For example, if “greatdesign.com” is taken, “greatdesign.io” or “greatdesign.store” might still be available. Many users are now accustomed to seeing non-.com domains, making these extensions viable options for businesses of all sizes.
Industry-Specific and Country Code Extensions
Industry-specific and geographic TLDs can also help you find an available domain that aligns with your brand. Extensions like .tech, .finance, .travel, and .media can be especially useful for niche businesses, while country-specific extensions like .uk, .ca, or .au indicate a localized focus. Choosing an extension that reflects your industry or location can help users recognize your brand’s focus immediately.
3. Use a Domain Name Generator for Ideas
Finding Inspiration with Domain Generators
Domain name generators like NameMesh, Panabee, and LeanDomainSearch can suggest creative options based on your preferred keywords. Simply enter your desired keywords, and these tools will generate a list of available domains by combining words, synonyms, and extensions. Domain generators can provide fresh ideas you might not have considered, making it easier to find an available option that suits your brand.
Exploring Unique Combinations
Domain name generators often incorporate unique combinations of words, helping you find memorable, brandable names. For example, if “citytravel.com” is taken, a generator might suggest “urbantravels.com” or “explorecity.com.” This process can help you think outside the box and discover names that are creative yet relevant to your brand.
4. Consider Purchasing the Domain from the Current Owner
Contacting the Owner
If your ideal domain is already registered but isn’t in active use, consider reaching out to the current owner to inquire about purchasing it. You can perform a WHOIS lookup using tools like Whois.net or ICANN WHOIS to find contact information for the domain owner. Keep in mind that the owner may request a price higher than a standard registration fee, especially if the domain is valuable or includes popular keywords.
Using a Domain Marketplace
Domain marketplaces like Sedo, Flippa, and Afternic are platforms where owners list their domains for sale. You can search these marketplaces for your desired domain or similar names and negotiate directly with sellers. These platforms offer secure transactions, ensuring a smooth process if you decide to buy a pre-registered domain.
5. Try Backordering the Domain
What is Domain Backordering?
Backordering is a service offered by many domain registrars that allows you to “reserve” a domain if it becomes available. If the current owner fails to renew the domain, your backorder will automatically attempt to register it on your behalf. GoDaddy and Namecheap are examples of registrars that provide domain backordering services. Keep in mind that backordering does not guarantee ownership, as others may also be interested in the domain if it expires.
Benefits of Backordering
Backordering is useful for domains that are registered but not actively used, as owners may eventually let them expire. This strategy works best if you’re willing to wait, and it can be a cost-effective way to acquire high-value domains without paying premium prices.
6. Use WHOIS Privacy Alternatives
Finding Alternative Contact Information
If your ideal domain is protected by WHOIS privacy, which hides the owner’s contact information, you may still be able to reach the owner through the registrar. Many registrars provide a proxy contact method, allowing you to send a message to the domain owner without revealing their identity. Be professional and respectful when reaching out, as this approach increases your chances of a positive response.
7. Protect Your Brand with Multiple Domains
Registering Variations to Prevent Competition
If your chosen domain name is closely related to your brand, consider registering variations to prevent competitors from taking similar names. For example, if you register “modernhome.com,” you might also secure “modernhome.net” and “modernhome.co.” Having multiple domains can protect your brand identity and ensure users don’t mistakenly visit another site.
Using Domain Redirects for Seamless Navigation
If you own multiple variations of your domain, set up redirects to your primary site. This ensures visitors reach the right place, regardless of the domain they enter, enhancing user experience and reinforcing your brand’s online presence.
8. Consider Rebranding or Adjusting Your Name
Evaluating Your Brand’s Flexibility
If you’re set on a name but it’s completely unavailable, rebranding could be a long-term solution. Consider slight adjustments that still capture the essence of your brand, or explore new keywords that align with your identity. Rebranding can be an opportunity to revisit your brand’s message, purpose, and vision, and it can lead to discovering a domain name that’s even better suited to your business.
9. Use Social Media to Complement Your Domain
Securing Consistent Handles
Even if your preferred domain name is taken, securing consistent social media handles can still support your brand’s online identity. Use tools like Namecheckr or KnowEm to check availability across platforms, ensuring that your social media profiles are easily associated with your brand, even if your domain name is slightly different.
Conclusion
While finding out that your ideal domain name is taken can be disappointing, there are many strategies for finding a great alternative. From exploring different domain extensions and using generators to contacting the owner or trying backordering, you have options for securing a name that reflects your brand. Remember to stay flexible and creative, and consider multiple approaches to ensure you find a domain that effectively supports your online presence.